Purchasing WhatsApp Facebook Buys Whatsapp - 275 Words

Purchasing WhatsApp: Facebook Buys Whatsapp (Essay Sample) Content: Facebook Buys WhatsappStudents NameInstitutionIn an act to reign in text messaging on phones and the internet kingdom, Facebook acquired WhatsApp for $19 billion. WhatsApp had maintained its magnitude against messaging giants like Google, Twitter, and Microsofts Skype (Frier, 2014). It has gained over 450 million users and is gaining an additional million users per day. Facebooks CEO, Mark Zuckerberg, indicated on a conference call that no other enterprise in history had achieved the same. Purchasing WhatsApp will only boost Facebooks already robust status in the congested messaging realm. Facebooks standalone messaging app for mobile devices; Messenger, is second only to WhatsApp in its portion of the smartphone market (Frier, 2014).The factors of the external environment that influenced Facebooks choice is getting rid of a significant competitor by bringing it into the enterprise. WhatsApp was doing so well, that Facebook realized that if it was not careful, WhatsA pp would overtake it, or at least be a serious threat in the messaging realm (Frier, 2014). Another factor was the services that WhatsApp was offering. Facebook already possessed a product that enabled chatting (Messenger), when it purchased WhatsApp. Zuckerberg indicated that the objective for Facebooks Messenger was dissimilar from that of WhatsApp. People utilized Messenger to get in touch with their Facebook friends while WhatsApp was more of a text-messaging substitute that individuals may utilize with those who were not their friends on social networks (Frier, 2014).I believe these factors influenced Facebooks action in that Zuckerberg recognized the potential in WhatsApp and decided that he would like to be the one to realize it. It was a brilliant deal, one that offered Facebook a clear shot of turning into the most successful Internet Company in the 21st century (Frier, 2014). Facebook has a strong position in the first world where it ought to compete frequently fiercely with a number of other agile and able Internet enter...